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Building Brand Love: How Community Fuels Growth & Advocacy
02
Apr 25
Past event

Building Brand Love: How Community Fuels Growth & Advocacy

When

Wed, Apr 2, 2025, 3:00 PM - 4:00 PM (UTC)

Stream link
Link available for attendees

Event information

Brand love isn’t just about recognition—it’s about creating deep, lasting connections that turn customers into advocates. But how does community play a role in this, and how can companies leverage it for sustainable growth?

Join us for a conversation on how community-led engagement drives brand loyalty, fuels advocacy, and contributes to business growth.

What We’ll Cover:

  • Defining "brand love" and what does it mean for different companies and how do community efforts shape it?

  • How does storytelling connect community and brand growth?

  • Can community drive direct revenue, or is it primarily a brand-building tool?

  • What turns engaged members into vocal supporters of your brand?

  • How to track and showcase the value of community-led initiatives? 

This discussion is for community leaders, marketers, and anyone looking to bridge the gap between engagement and business impact.

Speakers

SM
SM

Sandy Mangat

Head of Marketing at Pocus

Sandy Mangat is the Head of Marketing at Pocus, an AI-native prospecting platform. Pocus has built hundreds of always-on AI agents t...

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LR
LR

Lindsay Rothfeld

Senior Community Engagement Manager at Docusign

10 years of experience in building B2B and B2C community marketing programs, corporate brand strategy, and employee engagement initiatives.

DB
DB

DeMario Bell

Community Strategist at Gatherful

DeMario D. Bell is an award-winning community builder and first-generation college graduate who knows firsthand that when people fee...

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Other information

This session will be recorded, and attendees may appear on the recording. This is not a sponsored or affiliated event.

Free