Community Driving GTM Success
Fri, Feb 28, 2025, 4:00 PM - 5:00 PM (UTC)
Event information
Go-to-market (GTM) strategies aren’t just about sales and marketing—community plays a crucial role in driving customer engagement, retention, and revenue growth. In this interactive session, we’ll explore how community leaders can become key drivers of GTM success, aligning their efforts with business goals while delivering value to members.
What You’ll Learn:
The role of community in the GTM process
Real-world examples of community-driven revenue impact
Best practices for aligning community, sales, and marketing teams
Metrics and KPIs to measure success
Actionable strategies to take back to your team
Speakers
Lindsey Rohde
Community Strategist at Colorado Startups Community
Lindsey Rohde is a community strategist at the intersection of VC, impact, and go-to-market strategy. With experience spanning corpo...
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Blue Arauz
Global Head of Community at Pexels (at Canva)
With nearly 20 years of community experience, Blue Arauz has built and scaled communities from local urban explorers to global photo...
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Gareth Wilson
Founder at Community Inc.
Community + Business strategy | Studying product communities, sharing deep dives to help you grow a business with community
