Design Unleashed: Real Ways to Build a Customer-First Business
Tue, Apr 1, 2025, 4:00 PM - 7:30 PM (UTC)
Event information
Tired of empty buzzwords? On April 1st at the Celonis Office in Madrid, join us to cut through the jargon and dive into real, customer-first service design. No fluff—just practical insights and honest discussions on designing services that truly meet customer needs.
Why attend?
Get practical strategies to build services that work—for customers and business
Move beyond jargon with real, straightforward conversations
Connect with like-minded professionals who care about making a real impact
Walk away with insights you can apply immediately
Let’s talk honestly about what it really takes to design for customers.
See you there!
The event will be held in English.
Schedule
Open doors and networking
Welcome from the host
The Value Connector
In this talk, Marina and Sofía will pull back the curtain on customer-first applications at Mews. They'll share some of their experiences, highlighting the strategies that have helped them stay customer-focused.
The power of contexual experimentation
Learn more on how IKEA is pushing itself to design, prototype and test new digital products across their entire in-store Customer Journey.
Roundatble discussion
Networking
Speakers
Antonio Jimeno
Head of Global Experience Lab at IKEA
Marina Rico
Senior Strategic Service Designer at Mews
Sofia Santos
Service Design Manager at Mews
Other information
By attending this event, you grant the event organizers full rights to the use of images resulting from the photography/video filming and any reproductions or adaptations of the images for fundraising, publicity, or other purposes. This might include (but is not limited to): the right to use them in printed and online publicity, social media, and press releases.
If you do not wish to be photographed, please inform an event organizer during check-in.
