Growth Engineering Meetup

Calling all Engineers and Growth Hacking enthusiasts, who are interested in Product-Led Growth (user acquisition, retention, conversion, etc.) or are just curious about what the methodology and approach are all about.

💡Product-led growth (PLG) is a business approach where the product itself becomes the primary driver of customer acquisition, retention, and expansion. It is a creative and data-driven approach that involves rapid experimentation to optimize the end-user experience, turning users into champions of the product, which in turn drives growth for the organization.

In this panel discussion, we will dive into these strategies, share real-world examples, and explore how we can maximize outcomes by making thoughtful trade-offs.

We will cover the following important questions:
🔹 What is the role of a Growth team in a product organization and why is it important?
🔹 What role does data play in guiding decisions in the PLG strategy?
🔹 Does PLG automatically mean SMB-focus?
🔹 What are the most common trade-offs that PLG teams face?
🔹 What frameworks or methodologies to use to evaluate potential trade-offs?
🔹 How to ensure that all team members are aligned and understand the reasons behind certain trade-offs?
🔹 How to involve customers in the decision-making process?
🔹 How to you balance short-term gains with long-term goals?
🔹 How to determine whether a growth initiative has been successful?

💡Is there a question you want to learn about at the Meetup and walk away with the answer?💡
Ask via Slido and we'll incorporate it into the program.