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Growth Engineering Meetup #2: Maximizing outcomes by making thoughtful trade-offs
06
Jun 24
Past event

Growth Engineering Meetup #2: Maximizing outcomes by making thoughtful trade-offs

Growth Engineering
When

Thu, Jun 6, 2024, 4:00 PM - 8:00 PM (UTC)

Location
Productboard s.r.o.
Boudníkova 3, 180 00 Praha 8-Palmovka, Czechia
Stream link
Link available for attendees

Event information

Calling all Engineers and Growth Hacking enthusiasts, who are interested in Product-Led Growth (user acquisition, retention, conversion, etc.) or are just curious about what the methodology and approach are all about.

💡Product-led growth (PLG) is a business approach where the product itself becomes the primary driver of customer acquisition, retention, and expansion. It is a creative and data-driven approach that involves rapid experimentation to optimize the end-user experience, turning users into champions of the product, which in turn drives growth for the organization.

In this panel discussion, we will dive into these strategies, share real-world examples, and explore how we can maximize outcomes by making thoughtful trade-offs.

We will cover the following important questions:
🔹 What is the role of a Growth team in a product organization and why is it important?
🔹 What role does data play in guiding decisions in the PLG strategy?
🔹 Does PLG automatically mean SMB-focus?
🔹 What are the most common trade-offs that PLG teams face?
🔹 What frameworks or methodologies to use to evaluate potential trade-offs?
🔹 How to ensure that all team members are aligned and understand the reasons behind certain trade-offs?
🔹 How to involve customers in the decision-making process?
🔹 How to you balance short-term gains with long-term goals?
🔹 How to determine whether a growth initiative has been successful?


💡Is there a question you want to learn about at the Meetup and walk away with the answer?💡
Ask via Slido and we'll incorporate it into the program.

Schedule

4:00 PM

Doors Open

4:30 PM

Welcome

6:00 PM

Networking

Speakers

JK
JK

Jakub Kubis

COO & Head of Product at itrinity

SN
SN

Samuel Nvota

Co-Founder & Product at Kale

DP
DP

Dominik Plšek

Staff Engineer at Productboard

MP
MP

Michal Parizek

Senior Growth Product Manager at Mojo

Host

SN
SN

Samuel Nvota

Co-Founder & Product at Kale

Other information

This event is all about tech, growth, inspiration, and networking 🚀 (plus refreshments and beer from Dva Kohouti or Pilsen 🍻).

The panel discussion will be live-streamed, and the recordings will be available online after the event.

We are looking forward to seeing you soon! 🙌

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By participating in this event, you grant the event organizers full rights to the use of images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity, or other purposes. This might include (but is not limited to): the right to use them in printed and online publicity, social media, and press releases.

If you don’t wish to be photographed, please inform an event organizer when you arrive.


Organized by:

Productboard

Productboard is the customer-centric product management platform that helps organizations get the right products to market, faster. Over 6,000 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

Free