Content Design Meetup: Narrative Innovation

Our speakers will share compelling case studies on humanizing product features and crafting a strong brand voice. Learn how customer feedback and diverse teams play pivotal roles in shaping user experiences.

🎙️Erin O’Loughlin, Content Design Manager @ Mews
💬 Words that work: Shaping user journeys with a unified voice and tone
How product can lead the way on delivering a strong brand voice, bringing diverse teams into alignment, Erin will share with us a case study from her time as Senior UX Writer at Babbel.
👋🏽 About Erin: Leading a fantastic team of content designers building remarkable hospitality experiences. She has worked as a content designer for over a decade in design agencies and tech companies, and has experience both as a lone UX writer and in building and leading teams.  
She has lived in Australia, Japan, South Africa, Italy, and now Germany, where in her spare time, she’s a member of Berlin’s vibrant fiction writing community. 

🎙️Ria Arante, Senior Product Designer @ STRV
💬 Humanizing product features
Join Ria as she shares a case study on how humanizing an existing product feature paved the way for a unique safety feature on the Zoe app. I'll walk you through our narrative, from identifying the problem to how customer feedback served as our guiding light throughout. It's all about making safety feel more like chatting with a friend than navigating through a manual.
👋🏽 About Ria: Designing Surge and Zoe LGBTQ+ dating apps for Cosmic Latte. Her 7-year career has spanned designing digital products across education, kids, finance, and meditation industries. She enjoys crafting delightful experiences, with a focus on mobile experiences. Prior to joining Cosmic Latte, Ria collaborated with the Rebel Girls team to deliver its award-winning app, which earned the Apple Design Award in 2022.

🎙️ Vladana Bacova, Founder & Product Owner @ Contesaur
💬 Dive into the fast-paced world of agency work in 10 minutes
Learn how a copywriter secretly becomes a UX Writer agent to shape software’s voice, blending aspirations with real-world execution. Discover the tightrope walk between ideal and reality in product voice implementation.
👋🏽 About Vladana: A content marketer with over eight years of experience. She’s the first certified UX writer in the Czech Republic, the founder of the content planning app Contesaur, and also loves motorbikes, travel, and horror films. At her agency Pretty Much Nomads, she interconnects UX and content marketing, providing texts in both Czech and English to software companies.

And our host for the evening:
🎙️ Barbora Toman Hanousková, Content Design @ Mews
👋🏽 About Bará: Barbora Hanousková is currently one of the four content designers at Mews. She has been enjoying the roller coaster of working in content and the world of tech for years already, going more tech and product-oriented with every role she has taken. She gained her first UX writing experience as the first and solo UX writer at Socialbakers (now Emplifi), and a little bit less than two years ago she became a ‘founding member’ of Mews’ content design team. Outside of work, she loves to stretch her comfort zone by doing improv, writing short stories, and capturing the world with watercolors.


Bring your questions, and let's explore the nuances of crafting a unified voice and tone together. 🚀
We are looking forward to seeing you! 🙌🏼