The Ultimate
Community Playbook for Community Newbies
Setting the Right
Goals for Your Community
Community Roadshow: How to Kickstart Collaboration Across Your Business
Measuring Community ROI: A Practical Guide to Proving Value
In today’s data-driven world, proving the value of community is more important than ever. This guide walks you through the fundamentals of measuring Community ROI—from defining impact and selecting key metrics to aligning with business objectives and storytelling. Whether you're just starting or refining your approach, this resource will equip you with actionable strategies to demonstrate the real value your community brings to your organization.
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What's inside
1
Understanding Community ROI
Learn what ROI means in a community context, why it matters, and how to align it with your company’s goals.
2
Choosing the Right Metrics
Discover which metrics truly reflect your community’s impact, from engagement and retention to cost savings and revenue influence.
3
Tracking and Reporting Effectively
Explore best practices for collecting, analyzing, and presenting community data to stakeholders and executives.
4
Overcoming Common Challenges
Navigate common roadblocks like long-term impact measurement, multi-touch attribution, and stakeholder buy-in.
Created by
Cansu Yetisgin
Senior Community Manager at Ataccama
Today, more than ever, proving community ROI is our key to unlocking growth, expanding our impact, and securing the investment we need our communities to thrive. With the right data and storytelling, we can showcase the value of the community as a fundamental part of the organization and drive meaningful change.
Stop guessing. Start measuring.
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7-day trial
Onboarding support included
