Insights & Advice

Content and community strategies cannot exist in isolation. In fact, they only benefit from feeding off each other. Around seven years ago, I pivoted my career from journalism to tech and worked as a Content Marketer, Event Coordinator, and Community Manager for several B2B SaaS companies focused on collaborative tools. In all of these roles, I applied my experience as a writer and editor to craft programs that maintained a consistent tone and point of view, treating them as editorial strategy.Showcasing your community in your communications can elevate any piece of content, giving it authenticity that many brand publications lack due to being too SEO-focused or too salesy. By considering your community strategy through an editorial lens, you can provide structure and confidence that many community programs lack.Here is how you can connect your Content and Community Marketing into a singular strategy.

As we continue our series on cross-functional team meetings, our focus shifts to the convergence of Sales and Community teams. This partnership stands as a pivotal factor not only in fostering a vibrant community, but also in driving better-qualified sales opportunities drawn from community engagement. In this article, we will delve into sample meeting agendas for when Sales and Community teams come together, highlighting the synergy of discussing community qualified leads (CQLs), expansion opportunities, and ROI from community engagement.

In the realm of dynamic inter-departmental collaboration, and to continue our cross-functional meeting agenda series, the spotlight now falls on the convergence of Community and Product teams. This alliance serves as a linchpin for not only nurturing a thriving community but also fueling product excellence through community member-driven insights. In this article, we will delve into the sample meeting agendas when Community and Product teams convene, emphasizing the synergy of discussing community-driven ideas, roadmap priorities, recent successes, and upcoming product engagement opportunities.

In the world of event planning, finding the right speakers to bring your event to life is a creative endeavor that holds the power to shape its success. This blog article serves as a practical compass, guiding you through the process of identifying, inviting, and collaborating with speakers, offering an indispensable toolkit for curating remarkable events through impactful speaker engagement.

We’re continuing our cross-functional team meeting agendas by focusing on the dynamic partnership between Customer Support and Community teams. As customer-centricity gains traction, fostering a seamless relationship between these two crucial departments has become pivotal for taking the customer experience to the next level. In this blog article, we’ll delve into the community management meeting agendas at the early, mid, and advanced stages of collaboration, unraveling the key components that fuel joint success.

Managing large crowds at events can feel like herding cats, a daunting task that often leaves organizers overwhelmed; the very nature of crowds poses significant risks, especially since they can be difficult to control. Effective crowd control is essential for safety and pivotal for the overall success of any event, big or small, ensuring every attendee has an enjoyable experience while maintaining order and security. In this article, we discuss 8 ways to effectively manage large crowds.

At 8:30 am, the doors of our venue opened, marking the beginning of our extraordinary two-day adventure...

Community and Customer Success teams working together ensures a more seamless customer experience. From their first interaction with the company, whether it’s vendor selection or figuring out if the product fits their business needs, Community and Customer Success are front and center. Regular meetings between these teams ensure that they are aligned and working towards the same objectives, and they provide an opportunity for both teams to share their insights and learn from each other, while eliminating potentially duplicative work.

As we navigate the ever-changing landscape of remote work and community engagement, the 2-Minute Presentation emerges as a beacon of hope—a way to transcend the fatigue of online icebreakers and establish meaningful connections. Let's embrace the power of sharing, learning, and growing together, and witness the transformative effects it can have on our communities. Also, I’m SO curious what everyone’s topics of discussion will be. Aren’t you? 🙂

Event management can be both thrilling and demanding, requiring meticulous planning and seamless coordination. And as community managers, we often inadvertently fall into part-time event planners. In this article, we'll delve into three common challenges of event management and how Talkbase, a powerful event management tool, can make these challenges easier to tackle.

Community management requires being able to keep track of and understand your community members. However, traditional CRMs are typically used for sales or general contact management and can lack certain features specific for community building. Learn about three Community CRM features in the Talkbase CRM that can help you improve visibility and management of your community members.

Gated communities are becoming increasingly popular in today's society due to the additional security and safety that it brings. However, having a gated community can increase operational overhead. Learn how Talkbase's Community Applications feature streamlines the entire process.

Prioritising inclusion, accessibility, and belonging as deliberate and integral parts of your organisational cultures should be a top priority to ensuring the safety and well-being of your community members.

There are a lot of shared goals and commonalities between Community and Customer Success, where it benefits both to have a collaborative working partnership. In this article, Isabel Ruiz talks about 4 easy ways to build Community alongside Customer Success.

With the resurgence of in-person events in a “post-pandemic” world, attending conferences centered around Community is one of my absolute favorites...

The Community Rebellion Conference is the premier event for community management professionals to come together, share knowledge, and build connections...

A case study on how the Mews Tech Community Team found relief from the convoluted intricacies of Eventbrite.

In our final installment of why community building requires social media, we will discuss how to scale your community efforts through social media, measuring engagement for success, and strategies to authentically partner with your marketing team as a community builder.

Five key guidelines to assist you in creating a positive onboarding experience for your community

We have completely redesigned our event registration page in order to provide you with the best experience possible when creating...

Curious about the community industry and looking to gain hands-on experience in community building? The Talkbase Friends Community Ambassador Program might be for you!

In our latest installment about why community building requires social media, we will uncover how to build your brand to bring value to your community...

We're excited to announce the Community Applications feature is now available! Community Applications allow you to create a custom application form...

The past few months have been challenging for many community builders. From tech org restructuring to companies that saw community as a growth hack tool...

We’re trying something a little different from those “normal” so-and-so joins X company. Here, you’ll be hearing directly from me (Tiff) on a bit about my journey...

Community budget is always a sensitive subject. This post will help you to get buy-in and approval to purchase new tools...

🔮 It’s the end of the year and lots of folks are wrapping things up with their predictions for 2023. We decided to take a different approach...

🎶 It’s the most wonderful time of the year…🎶 ROADMAPPING TIME!

Ah, yes - it’s a struggle as old as time… where do I build the ultimate content calendar? 🤔

✋ Raise your hand if you’ve ever wanted a personal tour of one of your favorite communities! We have too, and that's why we created this new series...

So you’re building a community and it’s getting active and there’s interest from new members. But do you really know how your members view your community? What difference does your...

On August 30, we had an in-depth discussion about Community Advocacy Programs featuring myself, Jeni Asaba of Jamf, and Klara Losert of Talkbase. We talked about...

Creating values for our community is helping us make more straightforward strategical decisions and supporting us in our day-to-day tasks. They are part of our community governance that...

We’re excited to share two big announcements. Talkbase secures $2M in pre-seed investment round Firstly, we’re happy to share that we have closed our pre-seed investment round, securing capital from experienced Czech funds J&T Ventures and Credo Ventures, as well as American funds mxv Capital and Plug & Play Tech Center.

Being a community manager is challenging, yet fun – but many of the best practices behind creating a good community event program have not been shared out loud...

If you’re a community manager who is thinking about re-launching a community, you likely already know this is the type of project that is best done with...

In real life (IRL) events. Remember them? They used to be pretty big before the pandemic Zoomified our social lives...

Companies across sectors have learned that gamification can improve the engagement of their members. By applying elements of games...

We launched the Event Makers Community back in January 2022 with the intent of bringing together best-in-class event managers, planners...

You’ve spent the time understanding what your members are wanting. You spoke with them, planned with them, and began implementing the...

In the community management field stress is something often found. It can lead to long-term consequences, such as occupational burnout...

Although there are vast communities that have diversity and inclusion in their community DNA, I will be highlighting two communities...

You’ve done the work to evaluate what programs are needed to help achieve your community goals. These could be networking groups...

Let’s set the scene…You were recently hired to lead community efforts at a reputable company...

There’s greater acceptance among organizations and communities that DEI (diversity, equity, and inclusion) requires...

If you’re considering planning community programs, like meetups, you have probably done most of the hard work building...

No matter what the term, there’s a common theme behind all these ideas: Fairness. DEI stands for giving everyone a fair chance...

Azra Daniels is a manager in charge of community marketing and events at Figma.

Scott Baldwin is a Community Lead & Product Evangelist at Productboard. In addition to organizing...

Teagan Shurtleff is an events manager at ClickUp. At our 2022 Conference she spoke...

Tom Krcha is the Head of Product at Around. Having spoken at over 200+ conferences worldwide...

Upon arriving at the venue, Tiffany unpacked the boxes only to realize the jackets were individually wrapped and folded...

As a community builder, you spend most of your time being with your community, listening to their need, creating programs...

With the proliferation of virtual events, finding speakers has become a challenge for those in event management.

Few technologies have seen such widespread adoption as a virtual event. Over the past 18 months or so, companies and institutions across sectors have adopted online events...