Content Strategy

Content and community strategies cannot exist in isolation. In fact, they only benefit from feeding off each other. Around seven years ago, I pivoted my career from journalism to tech and worked as a Content Marketer, Event Coordinator, and Community Manager for several B2B SaaS companies focused on collaborative tools. In all of these roles, I applied my experience as a writer and editor to craft programs that maintained a consistent tone and point of view, treating them as editorial strategy.Showcasing your community in your communications can elevate any piece of content, giving it authenticity that many brand publications lack due to being too SEO-focused or too salesy. By considering your community strategy through an editorial lens, you can provide structure and confidence that many community programs lack.Here is how you can connect your Content and Community Marketing into a singular strategy.

In our final installment of why community building requires social media, we will discuss how to scale your community efforts through social media, measuring engagement for success, and strategies to authentically partner with your marketing team as a community builder.

In our latest installment about why community building requires social media, we will uncover how to build your brand to bring value to your community...

The past few months have been challenging for many community builders. From tech org restructuring to companies that saw community as a growth hack tool...

Ah, yes - it’s a struggle as old as time… where do I build the ultimate content calendar? 🤔

Azra Daniels is a manager in charge of community marketing and events at Figma.

Scott Baldwin is a Community Lead & Product Evangelist at Productboard. In addition to organizing...