Anna Savina

Content and community strategies cannot exist in isolation. In fact, they only benefit from feeding off each other. Around seven years ago, I pivoted my career from journalism to tech and worked as a Content Marketer, Event Coordinator, and Community Manager for several B2B SaaS companies focused on collaborative tools. In all of these roles, I applied my experience as a writer and editor to craft programs that maintained a consistent tone and point of view, treating them as editorial strategy.Showcasing your community in your communications can elevate any piece of content, giving it authenticity that many brand publications lack due to being too SEO-focused or too salesy. By considering your community strategy through an editorial lens, you can provide structure and confidence that many community programs lack.Here is how you can connect your Content and Community Marketing into a singular strategy.