Community ROI

Engagement rates, growth metrics, and activity levels are the traditional metrics that many organizations rely on to gauge the impact of their communities. But what about the intangible benefits that numbers alone can’t capture?

Communities are awash with qualitative data. It’s everywhere. We often seek it out with focus groups, surveys, polls, interviews, and discussions...

Measuring the ROI of community is hard. Unsurprisingly, many of us put it off. Some of us are even encouraged to...