June 1, 2023
The influx of online spaces has allowed people to form anonymous Internet identities. From throwaway Reddit accounts, to alternative personas in the Metaverse, it’s easy for anyone to make up identities. Though this can be liberating at times, for community builders, it can lead to risk factors for their communities. We all remember the beginning of the Covid pandemic when “zoombombing” became a Wikipedia-able term.
Gated communities are becoming increasingly popular in today's society due to the additional layer of security and safety that it brings. They offer a safe haven behind a login to ensure community members’ identities have been verified or vetted before being able to join the community.
Additionally, gated communities are a great way to ensure that members who join your community are aligned to the vision and purpose of your community. For example, if you have a community for people in the Human Relations profession, it would be detrimental for the community if someone in sales who sold a platform for HR got in and started spamming channels with their company and reaching out to members to try and get sales leads. Or, it would be equally detrimental if people not in the profession got into the community and diluted the quality of content and engagement related to HR.
Though gated communities are great, they often provide additional challenges to run. For instance:
Creating this process and addressing the above questions typically requires a lot of Community Operations for initial setup, working with partnering teams like developers to create a site or application form, and additional technical effort for the reviewing and follow-up process. After it’s been implemented, it then takes constant bandwidth away from the community team to review applications and send notification emails on application status.
Talkbase’s Community Applications feature removes much of this additional work and overhead.
Watch Community Applications in action here:
The Talkbase Community Application feature is incredibly easy to use and is accessible to all community team members. It streamlines the entire process for bringing qualified people into your gated community, important for security and ensuring that the right people are joining the community. If you are interested in learning more or trying it out, please visit https://talkbase.io.
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Content and community strategies cannot exist in isolation. In fact, they only benefit from feeding off each other. Around seven years ago, I pivoted my career from journalism to tech and worked as a Content Marketer, Event Coordinator, and Community Manager for several B2B SaaS companies focused on collaborative tools. In all of these roles, I applied my experience as a writer and editor to craft programs that maintained a consistent tone and point of view, treating them as editorial strategy.Showcasing your community in your communications can elevate any piece of content, giving it authenticity that many brand publications lack due to being too SEO-focused or too salesy. By considering your community strategy through an editorial lens, you can provide structure and confidence that many community programs lack.Here is how you can connect your Content and Community Marketing into a singular strategy.
As we continue our series on cross-functional team meetings, our focus shifts to the convergence of Sales and Community teams. This partnership stands as a pivotal factor not only in fostering a vibrant community, but also in driving better-qualified sales opportunities drawn from community engagement. In this article, we will delve into sample meeting agendas for when Sales and Community teams come together, highlighting the synergy of discussing community qualified leads (CQLs), expansion opportunities, and ROI from community engagement.
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